Pride Toolkit for Universal Music Group
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Brand & Illustration Design
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Client: Universal Music Group
🎨 Brand & Illustration Design 🎵 Client: Universal Music Group
Universal Music Group (UMG) hired us to create a toolkit for future Pride materials. This toolkit included a brand design suite, illustration system, and social media templates.
A variety of Pride logos and marks needed to be created to represent their various markets.
And an illustration system needed to be generated that looked cohesive, but unique, against their UMG branding.
Our favorite part was the creation of social media templates, that put the entire system together while allowing their artists to shine!
This Pride toolkit was expanded across social and mobile by way of UMG and Interscope.
The toolkit pieces were designed to be used a la carte, allowing UMG to go ham, placing the illustrations and assets in an infinite amount of arrangements. This allowed for true flexibility and longevity!
