Illustration and Type System for Bay To Breakers
Image courtesy of Let’s Do This!
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Illustration
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Client: Bay To Breakers
✏️ Illustration 👟 Client: Bay To Breakers
We worked with iconic 100+ year old race, Bay To Breakers, alongside Let’s Do This to develop a system for their brand and illustration design from sketches to final asset creation used by the brand, partner agencies, and sponsors!
Our work together has helped translate the energy of this fun event to the brand and all marketing channels!
Our illustrations and character design feature some popular regulars at Bay to Breakers alongside fictional characters of our own design.
Our illustrations are used as gifs and stickers for those participating in the event and as supplemental brand elements for marketing and social media.
From medals to the starting and finish line, our illustrations are touching each part of this iconic brand!
Here’s how our type and illustrations look when applied to brand messaging and photography. We’ve created a collection of assets that allows the brand, partner agencies, and sponsors to have fun without worrying about design.
A mural was installed on the race route featuring our illustration system and character design. Created to promote the event and keep racers motivated!
The finish line featuring some of our illustrations! Photo from the San Francisco Chronicle.
