Creative Direction for Mailchimp Pride
🏳️🌈
Experiential Design
🎨
Client: Intuit Mailchimp
🏳️🌈 Experiential Design 🎨 Client: Intuit Mailchimp
Intuit Mailchimp hired me to design the experience for their presence at the Atlanta Pride Parade! Together, we created a world where humanity, play, curiosity, and joy take center stage! This allowed the community to truly shine as their most playful selves.
My vision included a float with a DJ performing to a crew of wacky wavy inflatable dancers! The float was decked out in bold graphics, shapes, and bright colors!
Our message was clear:
“We see you! We love you!” Showcasing Mailchimp’s dedication to inclusivity and unwavering support for the community.
The wearables were deisnged to look cohesive as a full set from head to toe. With multiple hat styles, shirts, and totes. It was important for me to create a collection that would be proudly worn beyond the event!
The experience didn’t just include shirts, hats, signage, and swag; I envisioned so much more! Custom paper mache headwear was created to create moments of surprise for the crowd to enjoy.
But the swag was pretty great too! Koozies, sticker sheets, enamel pins, and more were created to add additional moments of delight for the crowd to enjoy.
More! In gallery form
Credits!
Photography by Dessa Lohrey, Paper Maché masks by Gabi Madrid, DJ Zaida Zane, T-shirts and totes printed by Danger Press, Hat embroidery by Tulip Cake!
